Why does ClassPass have on-hold and reactivation fees?

Despite my physique, or to spite my physique, I joined ClassPass this year.  It’s fun, I did some things I wouldn’t have otherwise, and for a fleeting span of time I was able to remember the combination of gym clothes and workday timing needed to get the most of my membership.

Time passed, and the neighborhood YMCA started to make more sense.  So, I went to cancel, and discovered a surprising reactivation fee if I wanted to return. Is it anti-customer or does this fee make sense for the ClassPass product?

First, when start moving down the cancellation path, ClassPass pushes a downgrade instead.  ClassPass’s customers are clearly seeking variety and scheduling freedom, and under those fluid criteria, could very well decide that fewer classes per month is in fact the right option.

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I selected a downgrade option a few months ago, and upon my newest attempt to cancel, I found another downgrade option for one class per month that wasn’t previously available to me.

Giving ClassPass the benefit of the doubt, the one-class-per-month option is probably a dead end for them in terms of driving active usage.  At once a month, it’s unlikely to be habit for long, except for the occasional business traveler.  So, I understand their reluctance to present it with the three-per-month option I chose previously.

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Throughout the “Wait, just downgrade” funnel, the reactivation fee is staring you in the face.  The intent is clear – a future penalty exists should you make the mistake of cancelling now.  It also anchors the user, so the downgrades look like more of a bargain.

When finally completing the cancellation “Fees are too restrictive” was one of the options, which means, ya know, they know this might be an issue for some users.

Cell phone service providers, not known as bastions of high NPS, also charge reactivation fees.  Arguably, they have higher costs to bear for a reactivation than ClassPass, but you’d figure both companies would benefit more by removing all barriers to signing up a previously happy customer to pay them $50+ per month.

I’m most curious about this:  When I go back to ClassPass in 6 months and attempt to sign up again, will the reactivation fee even appear?

 

 

Pivotal Tracker Quirks That Really Grind My Gears

This started as the 509th blog post comparing Pivotal Tracker and Trello (345 unique Google hits for “Pivotal Tracker vs. Trello”, and 163 for “Trello vs. Pivotal Tracker”) but I kept obsessing about a few UI issues with Pivotal that, a month into using it at a new job, are still driving me crazy.

Accidental Projector Mode

After I wrote a first draft of this post, a colleague asked “Wait, where is the little arrow to expand the story? Your Pivvy looks weird.”  It turns out…my first day, I put Pivotal into “projector mode” while playing around and promptly forgot I had done so.

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This had several terrible side effects.

It removed the tiny arrow on each story that allows you to expand it in-column.  Therefore, every time I wanted to view a story, I had to let it take over the entire screen.  Also, Pivotal doesn’t allow for “command-click” opening in a new tab.  Imagine trying to use Pivotal Tracker this way, when the thing you do most is drill into particular stories and then return to the project view.  It was horrible.

Another fun projector mode behavior – double clicking a story takes over the entire window with that story. To return to the project I have to click back.  Two full page loads.  I’m happy to report that outside of projector mode, it just expands the story.

Opening multiple tabs

Even with the projector mode mystery solved, I often want to open multiple cards/stories at the same time. Why?

  • I’ve written the same thing down in different ways on multiple stories in the same epic, and I want to consolidate it.  
  • Sometimes I can’t remember which of several stories contains a certain requirement.  
  • Someone stops by my desk and wants to take a look at a few things, but I don’t want to lose my current state.

The project view naturally constrains stories to a single column, so you can usually only expand or preview one at a time.  If you get lucky and they are in adjacent columns, you have to use relatively small slides to get them positioned side by side.  So all I want to do is open stories in a new tab, and let my window manager do the hard work of putting them side by side.  Pivotal seems to have a Javascript click event handler that always refreshes the current page.  This behavior also makes it harder to keep the original project open for reference because has been replaced by whichever story I drilled into.

And yes, preview mode works in Pivotal in the case I’m only interested in the details of one story. 

Tiny Goddamn Controls

Click the tiny dialogue box on the left to open a preview mode, or click the tiny arrow to expand (or as I recently discovered after exiting projector mode, you can double click).

Eng-Papa_-_Pivotal_TrackerThe similarly tiny box in the upper right allows me to select the story, and therefore multiple stories, to move to another project or similar.  

Based on the clickable areas on a card – eyeballing it, “see more” and “select” are each about 1/20th of the width and 1/10th of the height. Tough to target with a mouse.  

I Want Candy

  • Trello allows for preview of attached images. This is hugely helpful, both in finding a familiar card, or opening the right attachment of a particular card.  Pivotal does slightly modify the preview icon if the card contains attachments, which is nice. Still, being able to choose a thumbail “cover image” would make it far easier to target a familiar card.
  • I loved the Card Aging option in Trello.  My feeble human brain may believe we’re firing on all cylinders, but this feature shows me nobody has edited a card in a long time.  

More Hotkeys!

Most of the hotkeys are focused on column management.Screen Shot 2016-04-07 at 10.17.47 AM

I want story focused hotkeys: Open, close, next, previous, select, expand, jump to labels, jump to tasks, jump to comments.

Conclusion 

Dear Pivotal Tracker Product Managers, I hope I fit into one of your target personas and this inspires you to bump a few stories out of your icebox.   Thanks for reading!